Armenia eyes expanded U.S. business links in meeting with Franchise Association meaders

Armenia’s Ambassador to US Narek Mkrtchyan hosted Matt Haller, President and CEO of the International Franchise Association, at the embassy, together with the organization’s Chief Advocacy Officer, Mike Layman.

During the meeting, the parties discussed opportunities to expand Armenia–U.S. economic ties, as well as prospects for cooperation across sectors of mutual interest.

They also explored avenues to facilitate and expand the presence of a number of brands in the Armenian market, underscoring the importance of fostering mutually beneficial partnerships.